* Shampoo | Living Proof Restore Shampoo

What It Is: A Fortifying Shampoo That Gently Cleanses While Reversing Damage For Softer, Smoother Hair That Looks And Feels Stronger And Healthier In One Wash.

Hair Type: Straight, Wavy, Curly, And Coily

Hair Texture: Medium And Thick

Hair Concerns:
Dryness
Damage, Split Ends, And Breakage
Color Fading

Key Benefits:
Prevents Damage
Leaves Hair Softer, Smoother, And With Healthier Movement
Removes Dirt, Sweat, Oil, Pollution, And Product Buildup

Highlighted Ingredients:
Proprietary Amino Cleansing Complex: A Sulfate-Free Surfactant Blend That Cleanses Without Stripping.
Glutamic Acid-Based Emollient: Strengthens And Reduces Breakage.
Phytantriol: Preserves Color And Reduces Damage From Heat Tools.

Ingredient Callouts: Free Of Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Sulfates Sls & Sles, Triclocarban, Triclosan, And Contains Less Than One Percent Synthetic Fragrance. It Is Also Vegan, Gluten-Free, Cruelty-Free, And Comes In Recyclable Packaging.

What Else You Need To Know: A Glutamic Acid-Based Emollient And Living Proof’S Proprietary Amino Cleansing Complex, A Sulfate-Free Surfactant Blend, Help Strengthen Against Breakage And Protect From Styling Damage While Gently Yet Effectively Cleansing Hair. Plus, Phytantriol Preserves Hair Color.

Clinical Results: After A 200-Person Consumer-Use Test:
84% Of Consumers Expected Their Hair To Continue To Get Healthier Over Time With Continued Use
95% Of Consumers Expected Restore Shampoo And Conditioner To Continue To Improve The Feeling Of Their Hair With Continued Use
85% Of Consumers Expected Restore Shampoo And Conditioner To Continue To Protect Their Hair Against Damage With Continued Use