* Shampoo | Living Proof Full Shampoo

What It Is: A Lightweight Shampoo That Gently Yet Effectively Cleanses Hair, Leaving It Soft, Shiny, And Bouncy While Setting The Foundation For Maximum Fullness.

Hair Type: Straight, Wavy, Curly, And Coily

Hair Texture: Fine

Hair Concerns:
Thinning
Volumizing
Damage, Split Ends, And Breakage

Key Benefits:
Gives Hair Volume
Leaves Hair Bouncy, Fuller-Looking, Softer, And Shinier With Every Wash
Removes Dirt, Sweat, Oil, Pollution, And Product Buildup

Highlighted Ingredients:
Proprietary Amino Cleansing Complex: A Sulfate-Free Blend That Cleanses Hair Without Stripping.
Amaranth Peptides: Plump Hair Fibers For Bouncy, Fuller-Looking Hair.
Phyantriol: Preserves Hair Color And Reduces Damage From Heat Tools.

Ingredient Callouts: Free Of Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Sulfates Sls & Sles, Triclocarban, Triclosan, And Contains Less Than One Percent Synthetic Fragrance. It Is Also Vegan, Gluten-Free, Cruelty-Free, And Comes In Recyclable Packaging.

What Else You Need To Know: Amaranth Peptides Plump Strands For A Fuller-Looking Appearance, And Our Proprietary Amino Cleansing Complex, A Sulfate-Free Surfactant Blend, Gently Yet Effectively Cleanses Hair While Helping To Protect Strands From Styling Damage And Breakage. Plus, Phytantriol Preserves Hair Color.

Clinical Results: In A Laboratory Test Of Full Shampoo And Conditioner:
Hair Showed Double The Volume Compared To Untreated Hair

In A 200-Person Consumer-Use Test:
92% Of Consumers Expected Full Shampoo And Conditioner To Continue To Improve The Feeling Of Their Hair With Continued Use
88% Of Consumers Agreed Their Hair Has Healthy Movement After Just One Use