What It Is: A Lightweight Shampoo That Gently Yet Effectively Cleanses Hair, Leaving It Soft, Shiny, And Bouncy While Setting The Foundation For Maximum Fullness.
Hair Type: Straight, Wavy, Curly, And Coily
Hair Texture: Fine
Hair Concerns:
Thinning
Volumizing
Damage, Split Ends, And Breakage
Key Benefits:
Gives Hair Volume
Leaves Hair Bouncy, Fuller-Looking, Softer, And Shinier With Every Wash
Removes Dirt, Sweat, Oil, Pollution, And Product Buildup
Highlighted Ingredients:
Hemisqualane: Helps To Seal The Cuticle, Leaving Hair Silky And Shiny
Amaranth Peptides: Plump Hair Fibers For Bouncy, Fuller-Looking Hair.
Phyantriol: Preserves Hair Color And Reduces Damage From Heat Tools.
Ingredient Callouts: Free Of Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Sulfates Sls & Sles, Triclocarban, Triclosan, And Contains Less Than One Percent Synthetic Fragrance. It Is Also Vegan, Gluten-Free, Cruelty-Free, And Comes In Recyclable Packaging.
What Else You Need To Know: It’S Powered By Amaranth Peptides, Which Plump Hair Fibers While Hemisqualane, A Sugarcane-Derived Emollient, Helps Seal The Cuticle. Phytantriol Preserves Color And Protects Hair From Heat Styling. Hair Is Left Bouncy, Silky, Shiny-With Serious Volume And Body, Too.
Clinical Results: In A Laboratory Testing Of Full Shampoo And Conditioner:
Hair Shows Double The Volume Compared To Untreated Hair
In A 200-Person Consumer-Use Test:
92% Of Consumers Expect Full Shampoo And Conditioner To Continue To Improve The Feeling Of Their Hair With Continued Use
88% Of Consumers Agree Their Hair Has Healthy Movement After Just One Use
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