* Shampoo | Living Proof Perfect Hair Day Shampoo

What It Is: A Hydrating Shampoo That Gently Cleanses While Enhancing Shine For Silkier, Stronger, And Healthier-Looking Hair With Every Wash.

Hair Type: Straight, Wavy, And Curly

Hair Texture: Fine, Medium, And Thick

Hair Concerns:
Dryness
Shine
Color Fading

Key Benefits:
Shinier And Stronger Hair After One Wash
Leaves Hair Silkier, Shinier, And Healthier-Looking After Each Wash
Luxe Lather Gently Yet Effectively Cleanses Without Stripping Or Over-Drying

Highlighted Ingredients:
Proprietary Amino Cleansing Complex: A Sulfate-Free Surfactant Blend That Cleanses Hair Without Stripping.
Moisturizing Ester: Detangles, Thus Leaving Hair With Visible Shine.
Phytantriol: Preserves Hair Color And Reduces Damage From Heat Tools.

Ingredient Callouts: Free Of Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Sulfates Sls & Sles, Triclocarban, Triclosan, And Contains Less Than One Percent Synthetic Fragrance. It Is Also Vegan, Gluten-Free, Cruelty-Free, And Comes In Recyclable Packaging.

What Else You Need To Know: A Moisturizing Ester Detangles And Enhances Shine While Living Proof’S Proprietary Amino Cleansing Complex, A Sulfate-Free Surfactant Blend, Gently Yet Effectively Cleanses Hair While Helping To Protect Strands From Styling Damage And Breakage. Plus, Phytantriol Preserves Hair Color.

Clinical Results: In A 200-Person Consumer-Use Test:
80% Of Consumers Agreed That Their Hair Feels Instantly Hydrated After Just One Use Of Perfect Hair Day Shampoo And Conditioner